Why the company exists
The company was registered in June 2018 to do one thing: build software for businesses that had outgrown their spreadsheets but were too small to be interesting to a large consultancy. That is still the work.
What changed since is the second half of the job. Companies kept asking who would explain the thing once it was built. Sending them to a marketing agency meant handing over a product that agency did not understand, and the explanation came back wrong. So the marketing work moved in-house, and the same people who build now also write the positioning.
The AI practice arrived the same way. Clients asked whether a model could read their invoices, and the answer required testing it against their invoices rather than an opinion. That testing became a service.
