---
title: "B&C Associates | Software, applied AI and growth"
description: "A Romanian software company for European businesses. We build custom software, apply AI to processes that already exist, and take the result to market. Registered in Timișoara since 2018."
language: "en"
canonical: "https://bcass.net/"
---

# Software that fits the way your company already works

Most companies do not need a platform. They need the three processes that run on spreadsheets to run on something else, they need to know which parts of the work a model can actually do, and they need the result to reach a buyer. We do those three things, with the same team, in that order.

## Three things, done by one team

The handoff between the people who build and the people who sell is where most projects lose a quarter. Here there is no handoff.

### Custom software

Internal tools, customer portals, integrations between systems that were never meant to talk to each other. Built around your process rather than around a product roadmap.

- Web applications and internal tools
- Integrations with ERP, CRM and accounting systems
- Data migration out of spreadsheets and legacy databases
- Maintenance and change requests after launch

[Custom software](/services/software)

### Applied AI

Models put to work on a task you can name: reading documents, classifying enquiries, drafting a first version, answering from your own material. If a rule would be cheaper and more reliable, we write the rule.

- Document and email processing
- Retrieval over your own documents and records
- Agents that complete a defined task, with a human approval step
- An honest assessment of what the model will get wrong

[Applied AI](/services/ai)

### Growth and marketing

Positioning, the site that explains it, and the campaigns that bring people to it. Written by people who understand what was built, because they built it.

- Positioning and messaging
- Websites and landing pages that load fast and rank
- Search, content and paid acquisition
- Analytics that answer a commercial question

[Growth and marketing](/services/growth)

## What working with us is actually like

No account manager, no weekly status theatre, no discovery phase that produces a document instead of software.

- **You talk to the people writing the code**: The person who scopes the work is the person who builds it. Nothing is repeated second-hand into a specification that loses the point.
- **A working version in weeks, not quarters**: The first release is small and real, running on your data, doing one job. Everything after it is an argument you can have with something concrete in front of you.
- **Fixed scope, fixed price, per phase**: Each phase has a written scope and a number attached to it before it starts. If the scope changes, the number changes, and you see that before any work happens.
- **You own the code**: Repository, infrastructure and accounts are yours from day one. There is no lock-in that depends on us staying.

## What happens in week one

A call, then a written scope with a price. If we do not think the work is worth doing, we say that on the call and you have spent an hour.

[Read the full engagement model](/approach)

## Tell us what is not working

Write a few sentences about the process that is costing you time. We reply within one working day, and the reply is a real answer rather than a request for a meeting.

[Describe your problem](/contact)